Everything between a search and a signature.
Eight services, built for law firms. Take the full chain or the single piece you're missing — but know that we'll tell you honestly which one your firm actually needs first.
Local Services Ads
The Google Screened unit sits above every paid ad and every organic result on a legal search. It is the most valuable placement in the industry and the one most firms manage worst — an unverified profile, a budget that empties by 10am, and months of unqualified leads nobody ever disputed.
What we do
- Google Screened application, background and license verification support
- Profile build: practice areas, service radius, business hours, photos
- Weekly review and dispute of unqualified, spam and out-of-area leads
- Budget pacing so you're live during the hours your calls actually convert
- Review generation, since LSA ranking leans heavily on review volume and recency
Best for
- Firms in competitive local markets who want top-of-page placement
- Practice areas with strong local search demand — PI, family, criminal, bankruptcy
- Firms already spending on Google Ads who want a lower cost per lead alongside it
Google Search Ads
Paid search is where someone types a problem into Google at the exact moment they've decided to do something about it. It's also where the most money gets wasted, because legal keywords are expensive and most accounts are structured around volume instead of case value.
What we do
- Keyword structure tiered by intent and case value, not by search volume
- Aggressive negative keyword lists against job seekers, students and DIY traffic
- Ad copy written for legal compliance and tested against real call outcomes
- Call tracking with signed cases imported back into Google as conversions
- Geographic, schedule and device bidding tuned to when qualified calls come in
- Landing pages matched to each campaign rather than pointing everything at the homepage
Best for
- Firms that need predictable case flow starting this month
- High-value practice areas where a single signed file justifies the click cost
- Firms with an existing account that's producing leads but not signatures
Meta Ads
Facebook and Instagram reach people before they've started searching. That makes it the wrong tool for someone who needs a lawyer this afternoon, and the right one for mass tort, class action, and any situation where a person doesn't yet know they have a claim.
What we do
- Audience building from lookalikes, interest signals and your own client list
- Creative testing structured so campaigns survive legal compliance review
- Lead forms with qualifying questions built in to filter before the call
- Retargeting for people who visited your site and didn't pick up the phone
- Instant hand-off to intake so a lead is worked in minutes, not the next business day
Best for
- Mass tort and class action campaigns
- Practice areas with low search volume but real underlying demand
- Firms who want to stay visible to a market between search moments
Search Engine Optimization
SEO is the channel that keeps producing after you stop paying for the click. It's also the slowest, and the one most often sold with the least honesty. We'll tell you upfront whether your market is winnable, how long it will take, and whether your budget is better spent elsewhere first.
What we do
- Google Business Profile optimization, posting and review generation
- Local map pack strategy for each office location you operate
- Practice-area and jurisdiction page architecture built to rank and to convert
- Content written for a legal audience and reviewed by your attorneys before publishing
- Technical audits: site speed, indexation, schema markup, mobile usability
- Citation cleanup and legitimate link acquisition — no purchased link networks
Best for
- Firms with a two-to-four quarter horizon who want to stop renting every lead
- Established firms with existing authority to build on
- Multi-location firms competing across several municipal markets
Websites & Landing Pages
A firm site has one job: convince a stranger in distress that your firm is the one to call, and make calling effortless. Most legal sites fail at both — heavy on stock photography and firm history, light on the specific reassurance a worried person is actually looking for.
What we do
- Full firm sites and single-purpose campaign landing pages
- Practice-area pages structured by case type, jurisdiction and client question
- Fast, mobile-first, accessible builds that pass Core Web Vitals
- Click-to-call, chat and form paths visible on every screen
- Attorney bios, credentials and case results presented credibly and compliantly
- Tracking wired in from the start so every conversion is attributable
Best for
- Firms whose site was built years ago and has never been measured
- Any firm running paid traffic to a homepage instead of a matched page
- New firms and new practice-area launches
Intake & Call Handling
This is where we usually start, because it's where most firms are losing the most money. A missed call is a signed case walking to your competitor. A lead that sits until tomorrow is a lead that has already called three other firms. Trained people answering fast, qualifying properly and booking the consult will often out-earn another dollar of ad spend several times over.
What we do
- Live call answering, overflow coverage and after-hours handling
- Qualification against your firm's own case criteria, not a generic script
- Appointment setting straight into your calendar with confirmation and reminders
- Structured multi-channel follow-up on every lead that goes quiet
- Web form, chat and ad lead response measured in minutes
- Call recording, dispositions and reporting you can audit any time
Boundaries we hold
- No legal advice, no opinions on the merits of a matter, no outcome predictions
- No fee quotes or engagement commitments without your authorization
- Conflict-check information is collected and routed to your team — never cleared by ours
- Anything touching privilege or confidentiality escalates to your attorneys immediately
CRM & Automation
The connective tissue. Without it, leads live in an inbox, follow-up depends on someone remembering, and nobody can tell you which channel produced last month's signed cases. With it, none of that is a question anymore.
What we do
- CRM build with pipeline stages that match how your firm actually intakes a matter
- Automated text, email and voicemail-drop follow-up sequences
- Missed-call text-back so no unanswered call goes cold
- Consult reminders and no-show recovery workflows
- Reporting dashboards that run from ad spend through to signed retainer
- Integration with the tools your firm already uses
Best for
- Firms tracking leads in a spreadsheet, an inbox, or somebody's memory
- Firms that can't answer 'where did our last ten cases come from?'
- Anyone spending on marketing without attribution back to signed files
Paralegal Support
Winning more cases creates a second problem: servicing them. Paralegal support gives you trained staff working under your attorneys' supervision and direction, so growth doesn't turn into missed deadlines and unreturned client calls.
What we do
- Client onboarding, file setup and intake documentation
- Medical and employment records requests and tracking
- Document preparation and organization for attorney review
- Case status updates and routine client communication support
- Calendar, deadline and follow-up tracking
- Data entry and case management system upkeep
How it works
- All work is performed under the supervision and direction of your attorneys
- Our personnel do not provide legal advice or exercise independent legal judgment
- Confidentiality obligations and access controls are agreed before any file is touched
- Scope, escalation paths and review points are defined in writing at the outset
Start with the review, not the retainer.
Forty minutes on your current spend, your intake and your close rate. You'll get the findings whether or not you hire us.