Most agencies hand a firm a report full of clicks and calls, then call it a win. We work the whole distance — the ad that earns the call, the person who answers it, and the follow-up that turns it into a signed retainer.
By the time a case is signed, it has survived a search, a click, a landing page, a phone call, a qualification, a scheduled consult, a no-show risk, and a follow-up sequence.
Break any one of those and the spend above it is wasted. Yet most agency relationships stop at the click — the firm is left holding the phone, the intake, the follow-up, and the blame when the numbers don't work.
We built Retained Cases to own the full chain. Same team runs the ads, builds the page, answers the phone, qualifies the caller, books the consult, and chases the ones who go quiet. One accountable party, one number that matters.
Take the whole chain or take the piece you're missing. Each one is built for how law firms actually run.
The Google Screened placement that sits above every paid and organic result. Pay per lead, not per click — but only if the profile, budget pacing and dispute process are managed properly.
Paid search on the terms that signal a person is ready to hire, not researching a topic. Built around case value, not keyword volume.
Facebook and Instagram for demand you can create rather than wait for — mass tort, class action, and practice areas where nobody is searching yet.
The compounding channel. Local map pack, practice-area pages, and the technical work that keeps a firm site from quietly falling out of the index.
Firm sites and campaign pages designed for one job: getting a qualified visitor to pick up the phone. Built for attorneys, not adapted from a generic template.
Trained people answering your phone, qualifying the caller, and putting the consult on your calendar. The single highest-leverage fix in most firms — and the reason marketing budgets underperform.
The system underneath everything else. Every lead captured, every follow-up fired, and a pipeline that shows you where cases actually stall.
Trained support staff working under your attorneys' supervision and direction — so a sudden increase in signed cases doesn't become a service problem.
Every firm we take on starts with a review of what's already happening — the ad accounts, the site, and above all the phone. It's free, it takes about forty minutes, and it's the only way to know whether the problem is traffic or what happens after it.
We go through your current spend, your intake, your close rate and your case economics. You get the findings whether or not you hire us.
Average case value, current cost per signed file, and the realistic ceiling on what a case is worth acquiring. Every later decision is anchored here.
If calls are going unanswered or leads aren't being followed up, we address that before adding spend. Pouring traffic into a broken intake wastes your money and our reputation.
Tracking, pages, campaigns and intake scripts go live together, so we can attribute a signed case back to the channel that produced it.
Monthly reporting reads in signed cases and cost per signed case. Impressions and clicks are in there, but they're not the scoreboard.
We don't run campaigns for dentists and restaurants on the side. Every script, page and bidding decision comes from work done inside legal.
Most agencies stop at the click and most answering services know nothing about your ad spend. We do both, which is why nothing falls between them.
Our team never gives legal advice, quotes fees, or evaluates the merits of a matter. Conflict checks and anything touching privilege route straight to your attorneys.
Cost per lead is easy to flatter. We report cost per signed retainer, because that's the only number that shows up in your bank account.
We won't take your competitor down the street in the same practice area. You shouldn't be bidding against a client of your own agency.
Ad accounts, domain, tracking, CRM and call recordings stay in your name. If we ever part ways, you keep the asset you paid to build.
If yours isn't here, ask it on the review call — we'd rather answer it than have you guess.
Forty minutes, no cost, no obligation. You'll leave with a clear read on your cost per signed case and the one change most likely to move it — whether or not you work with us.
If you'd rather have the conversation than fill in boxes, the number goes straight to us.